Founder & President


Paolo Petrocelli, PhD, is a senior performing arts manager driven by the belief that culture, arts and education are a major force for growth, development and change globally.

A passionate, innovative and dynamic manager with an extensive experience in leadership positions in a variety of organizational settings, he is an international relations and global cultural affairs expert.

In order to serve as an active citizen and support non-profit activity, he has become a leading member of some of the most prestigious international organizations, including United Nations, UNESCO, World Economic Forum.

Petrocelli is the Co-Founder and Honorary President of the Italian Youth Association for UNESCO, the largest youth organization in the UNESCO system worldwide, which he chaired as President for five years (2015-2019).

As a music diplomacy ambassador, he serves in institutional roles to forge bonds through music in Europe, the Middle East, Africa, Asia and the US. Petrocelli is the Founder and President of EMMA for Peace (Euro-Mediterranean Music Academy for Peace).

He serves as Cultural and Music Diplomacy Officer for the Permanent Secretariat of the World Summit of Nobel Peace Laureates and Cultural Advisor to Coldplay, the multi Grammy award-winning British band.

Top-level roles in the public and private sector have rounded out his cultural relations and senior arts administrator expertise, allowing collaboration with global leaders in performing arts management.

In 2014, he has been appointed as one of the youngest members ever elected to the Board of Directors of Fondazione Teatro dell’Opera di Roma (Rome Opera House). In 2015, he has been appointed as Member of the Board of Directors of Fondazione Accademia Musicale Chigiana di Siena and in 2016 as Member of the Board of Directors of Conservatorio di Musica Benedetto Marcello di Venezia (Venice, Italy).

Today, he serves on numerous Board of Directors, including Opera Lebanon (Beirut, Lebanon) and Accademia Musicale Jacopo Napoli (Cava de’ Tirreni, Italy).

Former Associate Director at IMG Artists, he currently serves as Assistant to the Superintendent for international development and external relations of Fondazione Teatro dell’Opera di Roma, Advisor for International Development and Special Projects at Royal Opera House Muscat in Oman, Advisor for External Relations and Fundraising at Fondazione Accademia Musicale Chigiana in Siena, Head of International Development and Projects at Festival Pianistico Internazionale di Brescia e Bergamo and Artistic Director of the Festival Filarmonica Orchestra, Director of International Projects at Oregon Music Festival (USA) Cultural and PR Advisor at the Amman Opera Festival (Jordan), Senior Advisor International Development at Accademia Costume e Moda.

He is a Yale University Visiting Fellow and a Visiting Researcher at MIT Media Lab, the interdisciplinary research laboratory at the Massachusetts Institute of Technology (Cambridge, Massachusetts).

Petrocelli holds a PhD in Cultural Economics, Marketing and Creativity from the IULM University of Milan, a Diploma in Violin Performance (MA) from the Conservatory of Santa Cecilia of Rome, a BA in Literature, Music and Entertainment from La Sapienza University of Rome, a BA (Hons) Music from  Middlesex University of London and a Diploma of Expert in National and International Ceremonial and Protocol from SIOI, Italian Society for International Organizations. Currently, he is an Executive MBA candidate at SDA Bocconi School of Management of Milan.

To help shape the next generation, Petrocelli lectures at leading universities (including Yale University, MIT, New York University, Université Paris-Sorbonne, Accademia Teatro Alla Scala) about management and international cultural relations.

He serves as a Professor at LUISS Guido Carli University, John Cabot University and European School of Economics in Rome and Visiting Professor at Burgundy School of Business in Dijon, France and Professor at DeTao Masters Academy in Shanghai, China.

He served  as Director of the Master of Cultural Management at the Rome Business School.

Paolo Petrocelli is a TEDx Speaker.

Petrocelli is a Member of the Italian Order of Journalists.